The first time I edited something for Rich Celenza was back in 2012 when he was working on “The Model Bible”. I was astonished at the huge amount of information Rich had to offer on the subject of how to become a model. And it was a bit of a challenge to edit: Rich writes as if he were talking to you, so it is fascinating to read, as he includes little anecdotes about his life that invariably make you want to know more! And so how to tame this spontaneous, amusing, honest stream of consciousness without completely killing its style?
I realized that what was unique about Rich’s approach was that he was writing entirely from his own experience, which is what makes his advice so valuable. So much of what we encounter online these days is second-hand, re-hashed information. With Rich’s books, on the other hand, you know you are getting a genuine account of what has worked for him, the lessons he has learned, the practicalities, and it is all presented in a down-to-earth, encouraging but realistic way. “The Model Bible”, incidentally, is a good read in itself, but would serve any aspiring model well as a reference book, as it is actually very well organized, making it easy to find the topics that interest you.
His next book, “Wing Man”, with advice for men who are looking for the woman, or women of their dreams, is written in a similar free-wheeling style, full of valuable tips and detailed content, entertaining but also relevant, delivered with complete sincerity. Here Rich takes on the persona of a helpful older brother, not afraid to divulge those tantalizing little details that qualify him as an expert in his field. And it has to be said that this is no cheap guide on how to be a successful pick-up artist. On the contrary, Rich’s writing reveals that he has real respect for women, including women of any age, and this is what makes “Wing Man” a winner not only in terms of the massive amount of useful information it contains, but also as a book that is fun and interesting to read. And naturally, many women are attracted to the book too!
The next natural step has been for Rich to adapt his books and turn them into online courses. The first one to be made available, “Mastering Self Confidence” or “Finding the Woman of your Dreams, even if you’ve been through a bad breakup or divorce”, is set up as 7 levels, with intriguing sub-titles such as “How to Impress not Depress”, arranged into 9 sessions that include 45 hours of video clips. This is where Rich really excels, as his voice and personality are among his strongest gifts, as evidenced in his Podcast series, entitled “WTF are you talking about?” In my opinion, better than therapy! Rich always goes beyond the superficial with his content – this is so much more than a “what to wear, what to say” guide. His take on building confidence extends into many areas of life, with good, sound advice on everything from fashion to fitness to grooming, and more, whether it’s a matter of pursuing casual dating or perhaps something more serious.
Not surprisingly Rich’s creativity, not to mention his generosity, has led him to another project, designing an App, known as U around, intended to help friends stay connected, particularly in times of crisis. The idea is for members to have instant access to each other when there is some kind of emergency, so that the nearest and most available in the group can answer the call. A very promising sideline indeed!"